Established inJanuary, 2000
Founder and C.E.O: Syed Asghar Abbas
We focus on product promotion by deriving best- selling ideas, image projection, social action campaign and value-loaded messages by keeping a vigilant on buyer's behavior modification.
This expanded canvas covering consumer reach, mass psychology, socio-economic trends, currents and under-currents is managed by a group of qualified and experienced persons fully trained in the art of image building and product selling. This team of talent and experience is led by SYED ASGHAR ABASS who has a rich experience in advertising, marketing, research, journalism, print & electronic media, TVCs and documentary production.
We translate "visions" into "visuals"
AL-HAMRA Has a creative art section of "Vision Art". We deal in concept development, copy writing, designing and product development. The concept of every campaign is developed after pre-testing the message.
The Image Builder
Image building and lobbying services:
AL-HAMRA Lobbyist is a Public Relations firm, working for Image Building and Lobbying. We have network in all major cities, which includes Journalists, Media and Business Consultants, Advertisers, Artists, Designers and highly qualified officials and planners. We have valuable clients, receiving our result oriented services to promote their business and improve their image. We take proper measures to introduce the Personality or Organization to their target audience. Thus, building their image in a proper perspective.
Network of AL-HAMRA Lobbyist:
A- Print & Electronic Media, online services
B- News & Views, Interviews
C- Public opinion & Marketing Survey
D- Workshops & Seminars
E- Dialogue & Press Conference
F- Chambers of Trade & Commerce
G- Bureaucracy & Administration
H- Ministries, NGOs and Donor Agencies
"We manage events with a grip on expanses"
Event Management has recently grown into a booming industry, resulting into a mushroom growth of Event Management Companies across Pakistan. At AL-HAMRA the approach is scientific. We consider Event Management & Lobbying as an integral part. Even a press conference is transformed into an event. We try not to lose an opportunity, where Image Building is concerned.
Group tours are another factor in creating an overall image of any organization. We conduct our tours with the grip on expanses.
It was in the year January, 2000 that we came into existence, since then we have covered a long way to achieve recognition on the National Advertising Horizon. Our achievements are engrained in creative endeavors. We weave a concept based on clients' input, which is then transformed into a campaign
Your Business promotion is our business:
AL-HAMRA advertising works simultaneously at different levels of creative advertising.
At AL-HAMRA the campaigns conceived have an essential brand range attention retaining quality. The message reaches all spheres of business, financial and government departments; from affluent decision makers to low-income group's. Our creative's are extremely effective for corporate business as well as for consumer market. The secret ingredient in all our campaigns is a precious marketing tool, commonly known as "COMMUNICATION". The advertising campaigns designed at AL-HAMRA Advertising are survey-oriented. These campaigns have immense power to retain attention and to excel and attain brand leadership.
Marketing:
The importance of marketing in the competitive field of business cannot be denied. It encompasses all the relevant part of Business & Trade. Thus, giving any business a smooth sailing. For Marketing Consultancy / Survey, Distribution or to search the relevant market, AL-HAMRA Marketing section provides all kinds of services.
Serving faster and better
Execution Facilities:
Having deep rooted connections with electronic media, AL-HAMRA Productions can easily acquire the production needs in any city of Pakistan. Post-Production jobs with the highest degree of professional touch will enhance the value of the product.
Production Facilities:
For serials, sitcoms, reality shows, etc.
AL-HAMRA Productions has the capacity to conceive, produce and release various forms of dramas to recognized channels.
Production Facilities of Ad Agencies:
It may be the production of TVCs, designing a campaign presentation, creating an electronic company profile or any secretive Ad projects, AL-HAMRA Productions will provide the best environment, where the secret projects will remain the best kept secrets.
Equipment:
Pre-Production
Production
Post-Production
We print "everything" we publish "certain things"
We have introduced a new section of our organization. In this section we are publishing books of known writers as well as new talents. Our main section is Urdu and English books but we have a special section for Arabic Language as well.
We publish
-Books
-Brochures
-Annual Reports
-Articles
-Pamphlets
-Directories
-Invitations & Visiting Cards
-Office Stationaries
AL-HAMRA Media Marketing work on a much focused line of action. It undertakes the marketing responsibilities of print & electronic media, country-wide. Our appointed marketing executives in all the provinces of Pakistan are giving good results.
AL-HAMRA Media Marketing helps in sharing the expanses and other hassles one has to face by maintaining a proper office in all the major cities of Pakistan as well as the overheads one has to bear by hiring a complete team of personnel.
The working of AL-HARMRA Media Marketing is based on transparent transactions, which keeps our clients satisfied.